The brand by Aylin Koenig was founded in 2018 by Aylin Freund and her husband Tobias Freund. The name Koenig is a stage name and the maiden name of Aylin's mother.

Our focus is on natural materials and high quality. Whenever possible, we opt for sustainable options - for example by using recycled cashmere, recycled cotton, lyocell and Eco Vero Viscose. Since 2019 we have been producing our knitted and woven items in Italy and chose italian yarns. The majority of our fabrics generally come from Italy or from other European countries.

Since the AW 2021 collection, we have been offering a sustainable leather collection made by a certified premium leather supplier in Turkey. With the launch of the SS 2022 collection, we have expanded our product groups to include jersey made in Portugal.

In the summer of 2021 we opened our first store at Alter 12 in Hamburg. The magnificent old building facade in the heart of Hamburg next to the town hall in combination with the natural interior elements and the timeless designs of our collections fit together harmoniously and are intended to create a feel-good shopping experience. 

In addition to our own online shop and our Hamburg store, we are also represented online and offline with selected B2B partners. In Germany, this includes Breuninger, Anita Hass, Galeries Lafayette or the KaDeWe Group among others. You can find more information about our B2B partners under the heading Storefinder. 

In an interview with Fashionunited, Aylin reports on the creation and current developments of the label.