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Uncategorized, Lifestyle

Afound marketplace

24. May 2020


click on the product picture for more information

Today, after a long time of abstinence, I would like to get back to you on the blog, because I have been working very intensively with the new online platform Afound during the last days.

Afound is the new, digital outlet center of the H&M Group. The online marketplace offers a wide range of daily shopping deals from hundreds of brands. There are not only products from H&M’s current and past collections or from brands that belong to the group, such as COS and ARKET, but also designer brands like Off-White or Chanel. Even the popular Scandinavian brands belong to the new bargain paradise. You can permanently save between 25-70% on new and selected vintage products while shopping with free return sendings the whole time. 

Afound is the new place to be for fashion and interior lovers – you can shop great fashion pieces, accessories, design and decoration items without producing new materials. After a long time of searching I have collected my personal favorites in the collage above and linked them here:

Be sure to check out, I’m sure it will be worth it.

Lovely, Aylin

*in cooperation with (Anzeige)


cyber week alert

26. November 2019

Another year has passed and Black Friday and Cyber Monday are just around the corner.
Like every year I would like to introduce you to my absolute favorite pieces and would love to inspire you with them.
The first online shops are already starting this week with great offers, so I would like to update this article if necessary.

Happy Shopping!

30% off selected lines
code: FFX30

20% OFF SITEWIDE on orders above €250, brand exclusions apply

up to 50% selected lines

Browns Fashion
20% with code CYBERSPACE at checkout

40% off discounted items
code: EX40

20% off selected lines

over 3.000 selected items ins the pre-sale

25% off the whole collection
no code

up to 50% on selected items

Throughtout the whole week Black Friday Flash Sale

30% off the whole collection
code: blackweek

up to 50% on selected items

Lifestyle, Trend Report, Weekly Focus

Advent calendar

12. November 2019


Ohhhh my, how quickly time passes, it’s only a few more weeks until we start celebrating the Christmas season. You can already find many Christmas products in the stores now, and I don’t know about you, but even at almost 30 I still love advent calendars. That is the reason why I had the idea to collect my favourite calendars for you guys! Of course,  handmade ones are always more beautiful and personal, but sometimes time is just an issue and there are wonderful calendars available. For example, the one by Dr. Barbara Sturm, Diptyque, Niche Beauty, Rituals, Haribo or the good, old chocolate calendar will put a smile on our faces.

Have fun opening the little doors and happy Christmas season!  ♥

Lifestyle, Trend Report

trend report: Vintage Chanel

10. October 2019

As you have probably seen in many of my pictures, I am a huge fan of Chanel bags – in any form and colour. By now I own a couple of really great Chanel bags and view them as a form of investment, too. Amongst my absolute favourites is my white Flap Bag – and its a second hand treasure. My golden belt is too, which I wear to so many dresses and jeans or even jumpsuits. Chanel is my go-to brand for feminine, elegant and even edgy looks, and I think that especially secondhand pieces make it easier to create unique outfits. Knowing that not everyone is going to be wearing the same bag makes it exciting to me! Besides bags even jewellery and shoes are easy to find in particular online shops – and thats why I put together my absolute vintage favourites by Chanel for you today – from shoes, belts, bags to earrings. I am going to search the websites a little but myself now and hope there is something among these things for you too!

Aylin ♥


Trend Report, Uncategorized

trend report | Slingbacks

3. September 2019

Hi my loves! Today’s post is about one of my favorite topics – shoes! Even though I am, as you might know, a big fan of sneakers, this model is an absolute trend this spring and summer: Slingbacks! With a touch of vintage this model, which is originally from the 1950’s adds a noble touch to any outfit. What I find especially exciting about this shoe is that it can be worn to so many different outfits. The classy way with a culotte or elegant summer pants, or more casual with ripped jeans – this shoe is the perfect choice. If you like it even more classy though, the shoe can be worn perfectly with a skirt or a dress – and if you are even only closely as much of a fan of breaks in style as I am, you can combine it with a more casual top, like a T-Shirt.
The low or medium high heel makes it really comfortable too. With the many large fashion houses that have been known for their versions of the shoe for a long time, especially Dior has been known for their version. Their edition with the ‘J’adior’-embroidery brought the shoe back to life. Though I have put together a collection of my favorites, and there are some less expensive versions amongst those too. I hope you find some you like!

How do you like the classic shoe? And in which combination would you want to wear the slingback?

Aylin ♥

Lifestyle, Trend Report

trend report: mom jeans

21. August 2019

In the midst of planning the international Fashion Weeks I wanted to talk about a current trend. As you have probably seen on my Instagram channel, I have rediscovered my love for denim again. I have to say though: Especially special cuts, such as the model by Zara I have worn in Copenhagen, have totally won me over. Generally, mom jeans, which are wider cut jeans, are totally trendy at the moment, especially in combination with rather elegant tops an absolute must this season. Many brands have already joined the denim-movement and presented their interpretation of the classic jeans anew. 

I personally find so many of the outfit variations with mom jeans incredibly stylish and am already looking forward to seeing your outfit ideas with jeans like that! How do you like the wider-denim-trend?

Aylin ♥

Lifestyle, Weekly Focus

weekly focus 12 | 19

19. August 2019

My loves, it feels like time is running at the moment and while it was spring just yesterday, it seems to be fall tomorrow. We are in a very intense stage with our label this year and have pretty much left our comfort zone with that, too. What I mean by that? Our label was established in Germany as well as internationally – and while we could till focus 100% on the blog, we are just too excited. I want to achieve more, work on my passion more and grow our baby, the label, even more. Right from the first second, we took everything in our own hands: our own design, working with producers and suppliers, managing the logistics and the customer service. There is no large corporation behind our label, but a small team that works passionately on ‘by Aylin Koenig’. I am so incredibly happy how things have developed and how amazing your feedback has been so far. Especially working with producers takes up so much time, which is why so many of the steps happen in the background, and those normally take up the largest part of our time. That is also why the other side (the blog) is a little quiet at the moment, but I will try to get everything back in line again in the future – I promise. For that part, we have also been looking for some support of our team and are having interviews at the moment. Step by step with a lot of excitement and motivation we are looking at the near future.

Favourites of the week:

To Do: After we have moved int our new office and showroom we will spend this week up until Friday in Hamburg, before leaving for Los Angeles on Saturday. I am incredibly excited to be travelling with my Pandora family again and seeing the new collection. In addition to that our linen blazer and a limited version of the light tye-dye shirt will be launched soon.

Favourite post of the week: Designer of the month: Bottega Veneta 

New In: I ordered a new oversized coat in black from H&M and a grey knitted sweater. Additionally, I picked a beige knitted sweater at the womens section, as well a super beautiful oversized Blazer from the mens section at COS. For the rather dark days we are currently having in Hamburg at the moment, two pairs of colourful sneakers were able to move in with me – the Adidas Pride Sneakers, as well as the Adidas Yung-1 in neon green – and I love both models very much.

I hope you all have a sunny and successful week!


office interior wasting

ring stucking

adidas pride sneaker



Designer of the month: Bottega Veneta

13. August 2019
Bottega Veneta - Designer of the month

Bottega Veneta - Designer of the month

The luxury fashion brand Bottega Veneta was founded in 1966 and has been known for the special braiding technique for the leather they use for a number of products. Translated, ‘Bottega Veneta’ means Venecian workshop, because the brand was founded in the 60’s in Venice. Until today, the high quality leather craftsmanship is what you connect with the label, and the newest collection brings this heritage back to life.

The ‘Pouch’ is currently one of my absolute favorite bags, and I like to wear it with so many different outfits. I personally am lucky enough to own two models of it, and as you have probably seen on my Instagram channel, I wear the blue as well as the cream colored version to almost any occasion. Bottega Veneta belongs to the Kering Group now and the creative director is Daniel Lee since 2019, who worked at Celine before then. It was Lee who went back to the history and heritage of the brand so much and focused on design traditions, which definitely brought the brand forward again. I love the Pouches and braiding technique that can be recognized and connected to Bottega Veneta, as well as the quality of the leather and finishing of the products are absolutely incredible.

Have fun with the following item selection!

Aylin ♥

Lifestyle, Trend Report

trend report | scandinavian interior

11. August 2019
scandinavian interior home

scandinavian interior home

Since I love showing you guys our apartment, I thought it was time to go into more detail of the interior-topic. As you probably know, I am a huge fan of straight lines and simplistic designs. That is exactly why I like the Scandinavian look so much, which can be found in many online shops and interior stores. The trend includes any room and products, from book shelves, sofas, decorative products, dining tables to pillows and frames.
Whether it’s see through plexiglass with wood, large vases, harmonic colour schemes or designs closely related to trends from the 50’s – I have put together some of my current interior design favorites in the Scandi-look for you.

As always I love hearing from you and how you like the trend: Do you own something in this stil? Or do you dislike the clear lines and find them not that cozy?

Aylin ♥

Trend Report

trend report | trench coat

2. August 2019


Good morning from sunny Hamburg! After we had a few very busy days I want to take some time again today to publish something on the blog. Even though we are currently in an absolute heatwave, it does get a little chilly late at night. Especially here up North we have a few winds blowing, so taking a jacket when you’re out late is always a good idea. 

As you know I am a huge fan of blazers, as I have already written about here. Another jacket design that will be really big in the upcoming season though is the Trenchcoat in a new interpretation. The light coat, which is mostly made from popeline or gabardine is the absolute icon of all coats – even Audrey Hepburn wore a classic version of it back in the day. Something I really love about trenchcoats is that they are timeless and so versatile; whether elegantly with a dress and high heels or in a more casual combination with jeans, an oversized pullover and ballerinas. Even with the shorter tights or leggings and sneakers the trenchcoat works really well. It really can be worn completely uniquely. 

How do you like the classic of all the coats?

Aylin ♥