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Lifestyle, Weekly Focus

weekly focus 46 | 18

11. Dezember 2018

ENG: We are back from Kitzbuhel and besides (oder because of) the wonderful time, we are still full of endorphins. I can’t really describe the feeling I get from being in the mountains, surrounded by snow; I always feel absolutely comfortable and somewhat safe. Who else knows this feeling?
I love the summer and the warm days, but spending some time in the Alps during winter is just incomparable to anything else; maybe it is because of some childhood memories, since I spent Christmas in Kitzbuhel often with my family back then.

Favorites of the week: 

To Do: 

This week will be really exciting, since we are expecting the products for my own label (@by_aylinkoenig) and can finally get the online shop going. It took some time and nerves to bring the products on the right track, but the samples are really promising, as well as the first feedback I got from you guys on Instagram. I gave you a few impressions within the last couple of days already and your feedback couldn’t be better, for which I want to take the chance and thank you all already.  As soon as all the regulations for the launch are ready, we can finally get started. My excitement is huge already. :-) Other than that we are going to a little goodbye dinner that friends, who are moving to Hong Kong for work next year are hosting.
Then tomorrow you can come to the Alsterhaus with me via my Instagram stories, where I will look for beautiful and exciting Christmas presents. I personally don’t have a single Christmas gift yet and am slowly getting a little nervous. A classic move… How are you guys doing this year? :-)

Favorite post of the week: weekly focus 45 | 18

New In: I ordered two beautiful dresses by Rotate. One is this knitted, baby blue dress, and the other one an off-shoulder dress, which I think is perfect in combination with a pair of jeans. In addition, this dreamy Fabiana Filippi coat in 100% Cashmere move in with me.


Don’t let the Christmas rush stress you out and try to enjoy it instead!



DE: Wir sind aus Kitzbühel zurück und neben einer wundervollen Zeit schwelgen in mir noch immer ganz viele Glückshormone.  Ich kann dieses Gefühl gar nicht richtig beschreiben aber in den Bergen, gerne in Verbindung mit Schnee, fühle ich mich immer super wohl und geborgen. Wer kennt noch dieses Gefühl?
Ich liebe den Sommer und die warmen Tage aber ein winterlicher Aufenthalt in den Alpen ist für mich mit nichts zu vergleichen,  vielleicht liegt es einfach an den besonderen Kindheitserinnerungen, da ich Weihnachten häufig mit der gesamten Familie in Kitzbühel verbracht habe.

Lieblinge der Woche

To Do: Diese Woche wird sehr spannend, da wir endlich die Ware für mein eigenes Label (@by_aylinkoenig) erwarten und somit  den Online-Shop in Betrieb nehmen können. Es hat nun doch einige Zeit und vor allem Nerven in Anspruch genommen die Produktion auf den Weg zu bringen aber die Samples sind schon mal sehr vielversprechend, genauso wie euer bisheriges Feedback auf Instagram. Ich habe euch in den letzten Tagen schon einen kleinen Einblick gegeben und euer Feedback könnte nicht schöner sein, wofür ich mich gerne bei euch bedanken möchte. Sobald die Rahmenbedingungen für den finalen Launch stehen, kann es endlich losgehen. Meine Vorfreude ist jedenfalls riesig. :-)
Ansonsten geht es heute Abend noch zu einem Abschiedsdinner von Freunden, die nächstes Jahr berufsbedingt nach Hong Kong ziehen werden.
Morgen könnt ihr mich zudem noch über IG Stories ins Alsterhaus begleiten, wo ich nach schönen und spannenden Weihnachtsgeschenken für euch Ausschau halten werde. Ich selbst habe noch kein einziges Weihnachtsgeschenk und werde langsam ein bisschen nervös. Der Klassiker… wie geht es euch in diesem Jahr? :-)

Euer Lieblingsbeitrag der Woche: weekly focus 45 | 18

New In: Ich habe mir zwei wundervolle Kleider von Rotate bestellt. Zum einen dieses babyblaue Strickkleid, zum anderem ein Off-Shoulder Kleid, das meiner Meinung nach perfekt in Kombination mit einer Jeans getragen werden kann. Zudem durfte dieser traumhafte 100% Cashmere Mantel von Fabiana Filippi bei mir einziehen.

Lasst euch nicht stressen und genießt die Vorweihnachtszeit!

Aylin ♥


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Lifestyle, Weekly Focus

weekly focus 45 | 18

3. Dezember 2018

ENG: We are back from Vienna, where we spent a couple of really great and productive days. I stood in front of the camera for a campaign with Mister Spex & Michael Kors for two days, and I will be able to share the results with you in December. Overall I have to say that I really liked Vienna and its architecture, which makes it one of the most beautiful places in Europe. We would like to be there even more often for future projects in Austria’s capital.

Favorites of the week: 

To Do: We will get the keys to our new office this week, which we want to use mainly as a storage place for my own label. After some struggles in the beginning of my own collection ‘by aylinkoenig’ we now decided to produce in Europe and are really happy with the decision, as the quality of the products is just amazing. Therefore the timing was a little longer than anticipated, but we wanted to be completely convinced with the products and the place of production.
Besides a couple of events in Hamburg we are really looking forward to a long weekend in Kitzbuehel, which always reminds me of my childhood. I was there so many times when I was a child to go skiing, which gets me even more excited for the days in Kitzbuehel at the second advent weekend. There will be an interesting program with notable sponsors and bloggers, and I will take you with me through my instagram stories – as always.

Favorite post of the week: white Chanel vintage bag

New In: A beautiful, Christmas-y surprise package by Cartier with the new Juste un Clou ring in the thin option arrived here last week. Since September, the classic nail is now also available in a thinner option as a ring and bracelet, and I love this collection and can really only recommend it for Christmas.
In addition, I have been searching for a white Vintage Chanel bag for a loooooong time, and finally found one, which I now wear almost daily.

I hope you all have a nice and successful week!



DE: Wir sind wieder zurück aus Wien und haben ein paar tolle und produktive Tage hinter uns. Ich stand für eine Kampagne von Mister Spex & Michael Kors für zwei Tage vor der Kamera, deren Ergebnisse ich euch noch im Dezember präsentieren kann. Generell muss ich sagen, dass mir Wien unheimlich gut gefällt und rein von der Architektur her zu den schönsten Städten Europas gehört. Für die Zukunft wollen wir versuchen noch häufiger vor Ort zu sein und spannende Projekte in der österreichischen Hauptstadt umzusetzen.

Lieblinge der Woche

To Do: Diese Woche bekommen wir die Schlüssel für unser neues Büro, das wir vor allem als Lagerfläche für mein eigenes Label nutzen wollen. Nach anfänglichen Schwierigkeiten mit dem Start meiner ersten, eigenen Kollektion „by aylinkoenig“ haben wir uns schlussendlich für eine Produktion in Europa entschieden und sind wahnsinnig glücklich mit dieser Entscheidung, da die Qualität der Ware einfach super ist. Dementsprechend hat sich leider alles ein bisschen verzögert aber wir wollen einfach zu 100% von den Produkten und der Produktionsstätte überzeugt sein.
Neben einiger Events in Hamburg freuen wir uns schon riesig auf ein langes Wochenende in Kitzbühel, was ich immer mit besonders schönen Kindheitserinnerungen in Verbindung bringe. Schon als Kind bin ich regelmäßig in Österreich zum Skifahren gewesen, sodass ich mich auf die Tage in Kitzbühel am 2. Adventswochenende umso mehr freue. Vor Ort erwartet uns ein spannendes Rahmenprogramm mit einigen namhaften Sponsoren und Bloggern, natürlich werde ich versuchen euch in gewohnter Form über IG Stories mitzunehmen.

Euer Lieblingsbeitrag der Woche: white Chanel vintage bag

New In: Ein wunderschönes, weihnachtliches Überraschungspaket von Cartier mit dem neuen Juste un Clou Ring in der dünnen Variante ist letzte Woche bei mir angekommen. Seit September gibt es den klassischen Nagel nun auch in einer dünneren Variante als Ring und Armreif, ich liebe diese Kollektion und kann sie euch zu Weihnachten absolut ans Herz legen.
Zudem bin ich nach laaaaanger Suche nun endlich Besitzerin einer weißen Chanel Vintage Tasche, die ich seit ihrer Ankunft beinahe täglich getragen habe.

Ich wünsche euch allen eine schöne und erfolgreiche Woche!

Aylin ♥


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Lifestyle, Weekly Focus

weekly focus 44 | 18

26. November 2018

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ENG: In the last week we were able to have many important meetings in Hamburg, such as the viewing of our new office and storage space for my own collection. The product should arrive really soon, which brings the final launch of the collection to the foreseeable future. I am really excited for your feedback to my first, won collection. All relevant information about the particular pieces, where to find them and how the process of ordering them works will be explained in detail soon. Did you see my Facebook-Live Interview at the beginning of last week? I was invited to the Grazia office to introduce the new Pandora collection, which turned out beautiful again. Take a look at the Grazia FB-Account, especially with Christmas coming up there might be a gift idea there for some of you guys.

Favorites of the week: 

To Do: Besides the crazy Cyber Week, which is still ongoing today, we are trying to get in the mood for the upcoming advent and Christmas time. I am especially excited for the three-day trip to Vienna, where we will be shooting a client campaign together with our friend Patrick (@PatDomingo), which will go online before Christmas. I will tell you what exactly this is about on Thursday, my excitement is definitely huge. I am also really excited to see downtown Vienna with all its Christmas decorations, as I have heard so many positive things about it already. We will be in Austria again in the following week, but more information about this will follow in the next ‘weekly focus’.

Favorite post of the week: black friday | cyber week codes  (As it is Cyber Monday today, there are still maaaaany discounts available today, definitely take a look and get yourselves some of these bargains!)

New In: Crazy enough, I haven’t really been that active during Cyber Week myself, in terms of shopping. I only got these dreamy yellow Fendi Cowboy Boots for 50% off through Best Secrets. I also received a surprise package from IRO with some dreamy pieces, amongst which were this fantastic jacket, a cool vest, stylish ankle boots in white and a knitted hoodie.
Also, I frequently get the question which lace bra I wear when I show it under my shirts and sweatshirts. Of course I wear different styles, but I just made the discovery of the ‘Darling Spotlight’ bra by Triumph. It isn’t only incredibly comfortable, but also a stylish accessory. Hence its the perfect choice for at home, or in combination with a blazer or a low-cut knitted jumper.


DE: In der letzten Woche konnten wir einige wichtige Termine in Hamburg wahrnehmen, wie zum Beispiel die Besichtigung unseres neuen Büros bzw. Lagerraums für meine eigene Kollektion. Die Ware sollte demnächst bei uns eintrudeln, sodass der finale Kollektionslaunch endlich absehbar ist. Ich bin jedenfalls schon sehr aufgeregt und auf euer Feedback zu meiner ersten, eigenen Kollektion gespannt. Alle relevanten Infos zu den einzelnen Teilen, wo ihr sie finden könnt und wie der Bestellprozess abläuft, werde ich euch schon bald detailliert erläutern. Habt ihr zudem mein Facebook-Live-Interview Anfang letzter Woche gesehen? Ich war bei der Grazia, um dort die neue Weihnachtskollektion von Pandora vorzustellen, die mal wieder wunderschön geworden ist. Schaut gerne mal auf dem FB-Account der Grazia vorbei, gerade im Hinblick auf Weihnachten ist für den einen oder anderen vielleicht eine passende Geschenkidee dabei.

Lieblinge der Woche

To Do: Neben der verrückten Cyber Week, die auch heute noch im vollen Gange ist, versuchen wir uns auf die anstehende Adventszeit einzustimmen. Besonders freue ich mich dabei auf unseren dreitägigen Aufenthalt in Wien ab Donnerstag, wo wir gemeinsam mit unserem Freund Patrick (@PatDomingo) eine Kundenkampagne umsetzen werden, die noch vor Weihnachten live gehen wird. Um was genau es sich dabei handelt, werde ich euch am Donnerstag verraten, die Vorfreude ist jedenfalls riesig. Zudem bin ich schon sehr auf die Wiener Innenstadt zur Weihnachtszeit gespannt, von der ich schon so viel Positives gehört habe. Bereits in der kommenden Woche wird es für uns dann nochmal nach Österreich gehen aber dazu wird es im nächsten ‚weekly focus‘ weitere Infos geben.

Euer Lieblingsbeitrag der Woche: black friday | cyber week codes (Da heute Cyber Monday ist, sind noch viiiiiiele Rabatte gültig, also schaut gerne noch einmal vorbei und sichert euch tolle Schnäppchen)

New In: Verrückterweise bin ich während der Cyber Week noch gar nicht richtig aktiv geworden, was die Schnäppchenjagd angeht. Ich habe lediglich über Best Secret traumhafte Fendi Cowboy Boots in Gelb für -50% ergattern können. Ich habe noch ein Überraschungspaket von IRO mit ein paar traumhaften Teilen erhalten, zu denen diese fantastische Jacke, eine coole Weste, stylische Stiefelletten in Weiß und ein Strick-Hoodie gehören.
Zudem werde ich des Öfteren gefragt, welche Spitzen-BH´s ich trage, die auch gerne mal unter meinen Oberteilen rausblitzen können.  Natürlich trage ich verschiedene Varianten aber erst kürzlich habe ich eine fantastische Neuentdeckung bei Triumph mit dem „Darling Spotlight“ Bra gemacht. Dieser ist nicht nur wahnsinnig komfortabel, sondern auch ein stylisches Accessoires. Dementsprechend die perfekte Wahl für zuhause oder in Kombination mit einem Blazer oder ausgeschnittenem Strickpullover.

 

Aylin ♥


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in cooperation with Triumph

Lifestyle, Weekly Focus

weekly focus 43 | 18

19. November 2018

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ENG: After I skipped the ‘weekly focus’ last week, I want to get back to you guys with a new post today, since there was a lot going on for us in the last few days. This is already visible on my head, since I am much lighter after my last visit with the hairdresser. In addition, we are working really hard on my own collection, which has had a couple of delays and small complications but we firmly believe that we will be able to go online before Christmas. :-)
Then on Thursday the new ‘Flagship Store’ by MCM in Hamburg was opened, next time you are downton you should definitely check it out.

Favorites of the week: 

To Do: This afternoon I will be giving a live Facebook interview at Grazia magazine together with Pandora and I am already really excited for that. It starts at 4 p.m. on the Grazia Facebook channel. This week I mostly have appointments and meetings in Hamburg before going to Vienna for an exciting shooting project next week.
Until Wednesday we are able to test the Range Rover Evoque by the British traditional brand Land Rover. Driving is incredibly comfortable and easy, it is really fun and its size is ideal for everyday use. The Range Rover Evoque is a stylish and dynamic SUV, which is perfectly fitted to the needs of multiple people and also offers a beautiful design. I definitely hope that I will be able to enjoy driving the Ranger Rover Evoque again.

Favorite post of the week: trend report | teddy coat

New In: The first Cyber Week offers are going online today and I already have a huge NA-KD discount for you guys! You can save 30% (CODE: AYLIN30) on everything and I already found some great pieces. Those are for example these overknee boots, this fur coat and a knitted sweater as well as this zipper sweatshirt. Additionally I shopped at H&M and got a number of pullovers, amongst which is this turtleneck, a petrol colored knitted sweater and another beige turtleneck sweater. In collaboration with mytheresa.com I also got this dreamy Max Mara teddy coat in the color combination grey/beige and these animal printed boots by the british brand JOSEPH – and this is the total look blog post.
Maybe you have seen my Stradivarius look on Instagram last week. I worked with the brand from the Inditex-Group for the first time and I am in love with the pieces. Stradivarius has a large range of women’s and men’s fashion and the quality/price ratio is absolutely fair.



DE: Nachdem ich in der vergangenen Woche auf einen ‚weekly focus‘ verzichtet habe, möchte ich mich heute mit einem neuen Beitrag bei euch melden, da in den letzten Tagen doch einiges los war bei uns. Das zeigt sich schon insofern, als dass ich nach meinem Friseurbesuch nun wieder deutlich heller auf dem Kopf geworden bin. Zudem arbeiten wir noch immer mit Hochdruck an meiner eigenen Kollektion, bei der es leider zu Verzögerungen und kleineren Komplikationen gekommen ist aber wir glauben weiterhin fest daran, dass wir hoffentlich noch vor Weihnachten online gehen können. :-) Am Donnerstag wurde darüber hinaus der neue ‚Flagship Store‘ von MCM am Neuen Wall in Hamburg eröffnet, wenn ihr das nächste Mal in der Stadt unterwegs seid, solltet ihr unbedingt mal vorbeischauen.

Lieblinge der Woche

To Do: Heute Nachmittag werde ich gemeinsam mit Pandora ein Facebook Live Interview beim Grazia Magazin haben, auf das ich schon sehr gespannt bin. Um 16:00Uhr ist der Beginn des Live-Talks auf dem Grazia FB-Account. Diese Woche stehen für mich vor allem Termine und Verpflichtungen in Hamburg an, bevor es kommende Woche für ein spannendes Shooting-Projekt nach Wien geht.
Noch bis Mittwoch dürfen wir den Range Rover Evoque der britischen Traditionsmarke Land Rover testen. Das Fahrgefühl ist wahnsinnig angenehm, es macht großen Spaß mit dem Wagen unterwegs zu sein und auch die Größe ist ideal für den täglichen Gebrauch. Der Range Rover Evoque ist ein stylischer und dynamischer SUV, der auch für mehrere Personen perfekt ausgestattet ist und zudem noch ein sehr elegantes und ansprechendes Design aufweist. Ich hoffe jedenfalls sehr, dass ich noch einmal in den Genuss kommen werde den Range Rover Evoque fahren zu dürfen.

Euer Lieblingsbeitrag der Woche: trend report | teddy coat

New In: Die ersten Cyber Week Angebote gehen ab heute an den Start, auch ich habe bereits heute einen mega Rabatt von NA-KD für euch! Ganze 30% (CODE: AYLIN30) könnt ihr auf das gesamte Sortiment sparen und ich habe schon einige tolle Schätze finden können, zu denen unter anderem diese Overknee Boots, dieser Fellmantel sowie ein Strickpullover und dieser Zipper Strickpullover gehören. Zudem habe ich bei H&M in Form mehrerer Pullover zugeschlagen, zu denen dieser Rollkragenpullover, ein petrolfarbener Strickpullover und ein weiterer Rollkragenpullover in beige gehören. In Zusammenarbeit mit mytheresa.com sind noch dieser traumhafte Max Mara Teddy-Mantel in der Farbkombination grau/beige und diese ‚animal printed‘ Boots von der englischen Marke JOSEPH dazugekommen – hier kommt ihr zum kompletten Outfit-Post.
Vielleicht habt ihr in der letzten Woche auch meinen Stradivarius-Look auf Instagram entdeckt. Ich habe das erste Mal mit der Marke aus der Inditex-Gruppe zusammengearbeitet und bin von den Teilen begeistert. Stradivarius hat ein breites Damen- und Herrensortiment und das Preis-Leistungsverhältnis ist absolut fair.

 

Aylin ♥


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Lifestyle, Weekly Focus

weekly focus 42 | 18

6. November 2018

ENG: What a crazy week it has been! David and I were on a plane every day from Monday through Friday and went to Cologne, Amsterdam and Frankfurt. Firstly, we had a really exciting meeting in Cologne, which was partially about my own production plans. I still have high hopes that I will be able to show you the final online version soon. Then on Tuesday we went to Amsterdam for celebrating the launch of the new Doutzen Kroes x Hunkemöller campaign.
Wednesday night I hosted my own event together with the Swedish online shop Desenio in Hamburg. I was able to host a small vernissage in the St. Pauli museum for the new ‘Studio Stadtkind’ collection, which we produced in Hamburg and Berlin this summer – and it was so much fun and really exciting for me personally. It was a completely new feeling to be the face of such an international campaign and I am so incredibly happy about all the positive feedback. Many thanks for all the pictures you sent me from your apartments, I am so thankful for all the feedback. :-)
Thursday we then went to Frankfurt for a night, since the designer Marcell von Berlin opened up his dreamy Pop-Up store in the Goethestraße and brought a little bit of Berlin to Frankfurt. A really strong and individualist store with convincing fashion and a relaxed opening, which was really entertaining. The end of the turbulent week was the blogger flea market in downtown Hamburg, which I hosted together with Sofia and Milena at SecondElla. Thank you so much to all the visitors and a big apology for the sometimes long waiting times at the entrance. You really, positively took us apart! There will definitely be another blogger flea market soon – I will keep you guys posted.

Favorites of the week: 

To Do: This week we have a number of meetings lined up in Hamburg, such as the Edited dinner tonight and the visit of the myClassico store tomorrow, take a regular look at my Instagram stories for more information. I will then be back in our college-day home Cologne for 1,5 days this Saturday. I LOVE the city and can’t wait to be back. What we will be doing there? Mou Boots invited us to an event and I am really excited to see some familiar faces there.

Favorite post of the week: Aylin Koenig x Desenio | Studio Stadtkind

New In: The probably most comfortable skirt ever moved in with me – this glorious piece is made of 100% cashmere and my steady companion from now on. Additionally I fell in love with this Alberta Ferretti pullover and this Marc Jacobs handbag.


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Lifestyle, Weekly Focus

weekly focus 41 | 18

30. Oktober 2018

E: I spent most of last week in Munich with David to take part in the press days of various PR agencies and to look and marvel at the new spring/summer collections. In connection to this, there were many showrooms and presentations, which gave me lots of inspiration for new looks. The trip to Munich was definitely worth it, simply to introduce David to these appointments and clients.
Back in Hamburg we were able to take some time off to continue furnishing and decorating the office. We are definitely happy with how it currently is and David’s work has improved our productivity and flexibility, which is very obvious during the weekly work.

Favorites of the week: 

To Do: We have some new exciting projects lined up this week. Already yesterday I was in Cologne, since we had a really important meeting regarding my own collection (@by_aylinkoenig) and we would like to expand this field to another exciting cooperation partner. Today I am moving on to Amsterdam for celebrating the launch of the new Doutzen Kroes x Hunkemöller collection. Wednesday will then also be a really exciting day for me personally, as I will be hosting a small vernissage together with the Swedish online shop Desenio. A couple of weeks ago we worked on a poster collection with their production team and brought it to life in Hamburg and Berlin. I will be able to show you the final results on Wednesday and I’m already looking forward to your feedback. Then on Thursday, I will be going to Frankfurt to take part in the opening of a Berlin fashion label. Of course I will try to take you along on the ride through my Instagram Stories during all those days and I am looking forward to an eventful week myself.
By the way, this Sunday, the shops in Hamburg will be open and I am really happy to take part in another blogger flea market at SecondElla. Sofia and Milena will be a part of the team this time and we would be so excited to see you in the store between 01.00 – 06.00 pm and to spend some time together. I will radically sort out my closet and I am looking forward to seeing you there!

Favorite post of the week: weekly focus 40 | 18

New In: Last week this beautiful Jaquemus dress moved in with me and it is so beautiful in color and quality. In addition to that I bought a checkered H&M blazer and a roughly knitted pullover.
Because of the blogger flea market I would like to skip the closet sale this time but more designer pieces will follow soon. Stay tuned, it will be worth it!


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Lifestyle, Weekly Focus

weekly focus 40 | 18

22. Oktober 2018

ENGA rather quiet week is behind us now and we tried to get our office back in order, get our new team member David fully on track and start with new projects. Amongst other things, my poster collection in collaboration with the Swedish online shop Desenio will be launched next week. I got to take a look at the final choice of photos and I am very excited for the start of the sale of them from October 31st on. We will have a Vernissage alongside the team in Hamburg but more details will follow next week. Additionally, I sent out a newsletter last week for the first time in a while and I am already planning a designer sale for our next one. So definitely stay tuned, it’ll be worth it!

Favorites of the Week: 

To Do: David and I will be going to Munich for three days from tomorrow on to take part in the press days of a couple of press agencies and to get insights into the new collections. We are also awaiting an exciting delivery for our ‘by_aylinkoenig’ collection and hope, that we will be able to go online really soon. I would like to mention that we rethought our strategy that we originally had in place and are now producing in Europe, and also want to start with two pieces instead of only one. Please just have a little more patience and thank you so much for all your feedback and interest that you have shown on Instagram. It will start soon. :-)

Favorite post of the week: Trend report | Capes

New InI had been searching for the perfect white boots for a while and finally found this dreamy Isabel Marant boot. Additionally, last week a stylish Prada Beanie and a futuristic pair of Carrera sunglasses were added to my closet. For the colder days I also got these Dr. Martens Plateau Boots and I am really looking forward to the first time of wearing them.

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Lifestyle, Weekly Focus

weekly focus 39 | 18

16. Oktober 2018

ENGWe currently have what is probably the most beautiful golden October in forever in Hamburg, which makes me incredibly happy that we can spend the time at home right now.
Especially since we have a new team member since the beginning of October, David, and are even more flexible and ambitious now and working on new projects all the time. This of course also includes an intense preparation, but the first impressions are absolutely positive and promising. Other than that we have tried to use the wonderful weather to create content and organize ourselves again as a new team.

Favorites of the Week: 

To Do: We will be faithful to our Hamburg home this week and will stay here, since we have a couple of meetings and events coming up. On Thursday we will be a part of the exclusive Launch of the new Stella McCartney collection at the U2, and I will also be going to the hairdresser this week: I urgently need a new colour and a different cut, and have been playing around with the thought of cutting them a little shorter for a while now, but am still unsure about it. The result and exciting news will of course all follow via my Instagram stories, so stay tuned. :-)

Favorite post of the week: trend report | puffer jackets

New InSince the colder days are coming closer, I ordered three warm sweatshirts from H&M: one in black, a beige turtleneck, as well as a beige mottled oversized cashmere 

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Lifestyle, Weekly Focus

weekly focus 38 | 18

8. Oktober 2018

ENGA very exciting week with many interesting experiences now is behind us. First we went to Paris for Fashion Week which is always the closing of the International Fashion Weeks. I fell in love with Paris all over again, especially in terms of fashion the city has so much to offer, which makes me want to commute between Hamburg and Paris if I could. From Paris we then went to the Côte d’Azur to celebrate the launch of the latest Pandora collection in a dreamy location between Nice and Cannes. Pandora created new bracelets that can be styled and put together individually. Definitely take a look online, I’m sure you will love the #Reflexions bracelets. With the Fashion Weeks in New York, Milan and Paris and then the launch in Nice we definitely had a turbulent but amazing month behind us. I have put together blogposts with the looks from Milan and New York and there have also been a number of street style looks that you may have seen online.

Favorites of the Week: 

To Do: We will be in Hamburg all week to start working with our new employee David and to continue working on my very first collection (@by_aylinkoenig). We are currently finalizing the last steps and are very excited for the sale to begin and to get your feedback. In addition to that there is a very exciting sale happening on westwing.de that you shouldn’t miss!

Favorite post of the week: eBay fashion x Aylin Koenig

New InIn collaboration with mytheresa, two wonderful pieces, one being an extravagant pair of DIOR  sunglasses, the other being a beautiful Ganni dress arrived last week. I was able to pick a large Burberry silk scarf, a Jacquemus bag, Attico mules and a Versace scarf for Paris Fashion Week which was in collaboration with Monnier Frères.

I hope you all have a lovely and success week!


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Lifestyle, Weekly Focus

weekly focus 37 | 18

25. September 2018

ENGSeptember is always incredibly busy due to the fashion weeks, but I love this month. Especially regarding fashion, since the transitioning time between summer and fall starts and you can wear pretty much anything you want. Dresses with boots, coats with denim shorts and many more combinations are possible. This past week we were in Milan for fashion week, I was able to attend many great shows such as Fendi, Max Mara, Sportmaxx and Roberto Cavalli as well as the Jimmy Choo, Pomellato and Bally presentations. I can say one thing already: The fashion trends for the upcoming spring season are fantastic. Besides intense colors and neon highlights, logos and oversized cuts are still on trend. In addition to that we will see large sun glasses, which I am already in love with and can’t wait for them to arrive.

Favorites of the Week: 

To Do: We are in Hamburg this week to finalize our collection ‘by_aylinkoenig’ and are really hoping that we will be able to go live within the next two weeks. Of course I will keep you posted and I want to thank you from the bottom of my heart already for all the support and kind words. In addition to that we have to plan the upcoming week, since we will be going to Paris for a night on Monday to then go to Nice for two more afterwards. But you will find out more about this next week!

Favorite post of the week: weekly focus 36 | 18

New InYou might have seen it on my Instagram account? Beautiful new Fendi boots were able to move in with me, and I LOVE them more than anything already and will probably wear them the entire fall and winter season. In addition to that, Santoni surprised me with two beautiful pairs of boots; one is an over knee boot and the other khaki coloured ankle boots. Lastly, a super cool Christian Dior T-Shirt was added to my closet, which is from the current menswear collection, but still fits me perfectly.


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